brand

Все о brand
08:48 30:01:2012

Formula 1

2017-11-24 14:14:04

Fernando Alonso - McLaren sponsor

Fernando Alonso - McLaren sponsor

Next season one of the sponsors of McLaren will be Sam Fernando Alonso, or rather, his company Kimoa.Kimoa - fashion brand, which in March 2017 launched Fernando Alonso and his Manager Luis Abad.Fernando Alonso "I am 16 years competing in Formula 1, and it's hard for me to find new motivation. The situation was corrected the launch of the brand Kimoa. This is an interesting project which I develop together with my friends.Next year Kimoa logos will appear on my machine Formula 1 - I am filled with a sense of pride".

2017-11-23 16:04:03

Mario Illien Private minders need help with sponsors or brands

Mario Illien Private minders need help with sponsors or brands

The engines of Formula 1 in 2021 want to make it easier and cheaper to make in the League could involve small private companies. However, Mario Illien, a renowned expert on racing engines and owner of Ilmor, doubts that you can do without solid sponsors or support automakers.Mario Illien "In principle, the correct concept. Yes, the engines should become easier and cheaper. However, private companies creating such an engine still will not do without serious financial assistance.Work with two clients will be difficult. If at least one of them will be in a difficult situation, then the whole thing will come to an end. Need serious help sponsors or manufacturers."In 1993-2001, the company Ilmor built engines Formula 1 under the brand name Mercedes, who used the team Sauber and McLaren. Later a German company bought the business from Illiana. A few years later Illien created a new company under the old name Ilmor.

2017-11-03 14:44:03

Ferrari has threatened to leave Formula 1

Every time in Formula 1 are going to change the rules, the management of Ferrari has threatened to leave the championship. This time Ferrari has threatened their care.In 2021 will enter into force the new technical regulations, according to which the engines will be a little easier and cheaper. In addition, owners of the championship plan from 2019 to restrict budgets. Obviously, all these changes don't like Ferrari.Sergio Marchionne, Ferrari President "If there is no conditions that will be useful for the advancement and promotion of the Ferrari brand, we refuse to participate in Formula 1.Formula 1 is in our DNA from birth. If the sandbox in which we play will change beyond recognition, then we will stop to play in it".

2017-10-27 10:24:03

Alain Prost Changing pilots in the middle of the season is always a risk

Alain Prost Changing pilots in the middle of the season is always a risk

The Ambassador of the brand Renault and four-time champion Formula 1 Alain Prost believes the team made the right decision by inviting Carlos Sainz is Jolyon Palmer.Alain Prost "there is Always the risk when you have to change pilots in the middle of the season, but in fact this is exactly what we wanted.We needed the points, but only Nico and Sainz can fix this, close the hole. We never got rough with Jolyon. Our team is committed to the ideal, so we made the decision that is best for the team.I hope we will not have reliability issues, and if possible, we should finish in the glasses in the remaining races".

2017-10-24 14:24:03

In Williams interested in Wehrlein

In Williams interested in Wehrlein

Williams technical Director Paddy Lowe has admitted that Pascal Wehrlein is among the candidates for a place in the team in the season of 2018. The main problem of the German pilot his age as the title sponsor of the team, the brand Martini, requires anyone over the age of 25.Paddy Lowe, technical Director, Williams "If we are talking about Pascal, we do not need to check on the tests, because we see how he performs in the race. Yes, we need to consider the wishes of the sponsors, but I am also sure that Martini understands how important for us pilots.We will choose the option that is best suited from the point of view of the results, not the one that is best for sponsors".According to rumors, Lowe does not want to work with Felipe Massa, so now the benchmarks are two other veteran Robert Kubica and Paul di Resta. As for Wehrlein, the Lowe is well acquainted with him in a Mercedes.

2017-10-19 09:54:04

Aston Martin goes to Formula 1

It seems that the company Aston Martin has taken another step to Formula 1. A month ago, the British automaker announced the expansion of its deal with Red Bull becoming the sponsor of the team for 2018.Christian Horner "to Become the providers now they can't. Only in 2021".Now, Italian magazine Autosprint reports that the famous figure of Formula 1 Luca Marmorini, former Ferrari mechanic and Toyota, joined Aston Martin. While it is known only that Marmorini is a consultant. But this is a great contribution to the promotion of the brand in the world of Formula 1.

2017-10-10 11:24:03

Norris can replace the Button as a reserve pilot McLaren

Norris can replace the Button as a reserve pilot McLaren

McLaren racing Director Eric boullier admitted that Jenson button may leave the role of official reserve pilot team next year.Jenson button "I miss racing. It is like love. I'm too long without racing. And I really want to have fun."Eric bulge "In my opinion, he wants to spend next season in any racing series, and obviously we can't offer.But he is also an Ambassador for the McLaren brand, and we will be happy to continue this cooperation.Lando Norris is a Prime candidate for replacement. Let's just wait because if he becomes the champion of the Formula 3, it is well possible that he will have enough points to get a Superlicense FIA".Now Norris is acting Euroseries Formula 3 and leads the championship. In the remaining three races held at the German Hockenheim at the end of this week, it is enough at least once to finish eighth to become the champion. Previously, Landau had successfully conducted the tests as part of McLaren.

2017-09-28 11:14:04

Mercedes is not going to interfere with the Hamilton Express

Mercedes is not going to interfere with the Hamilton Express

Mercedes, savelia that Lewis Hamilton can Express their personality and their opinions in a free manner.In recent days, three-time champion shocked the fans with his statements about the United States fashion, your status, and talk about veganism.Toto Wolff "If he drives a Ferrari outside of the track, so he drives a Ferrari. You can't lock him in a cage. Sometimes it gives us gray hair, but tough day he is the man we want to see in your car."Marketing boss Jens timer agree that the Mercedes suits often contradictory views of Lewis, his behavior and personality.Jens timer "We don't want puppets or robots were ambassadors of our brand. Pilots should be loyal to the brand they represent, but you have to let them be themselves".

2017-09-15 10:54:06

Mercedes withdraws from Formula 1 until 2021

The President of Mercedes Dieter Zetsche said that his company will not leave the Championships until 2021. Hearing about leaving the championship came after a statement of the company on retiring from the DTM in order to appear in Formula E. Dieter Zetsche "Formula 1 is connected with our history and our brand. Is a component that has helped us to develop the brand and make it younger, so far I see no change in strategy until 2021. The agreement will last until this date, and I don't even think about it.We decided to leave the DTM and starting a project in Formula E. At the moment, this series is a social PR platform, we want to help to increase competition between the teams in this championship.

2017-09-04 10:34:04

Stoffel Vandorn I lost power

Stoffel Vandorn I lost power

The pilot of McLaren Stoffel Vandorn claimed the points, but fizzled out of the race Grand Prix of Italy due to engine problems.Stoffel Vandorn "I know only that the engine lost power, so I had to go the distance. It's like yesterday, and it's a shame because my car was brand new engine. This is not the first time we have encountered such problems. It's a shame, because we could fight for points. I hope, in Singapore the situation is more favorable. I put a lot of work this weekend, had the car a good speed, so it's a shame that we have lost two machines.Perhaps in Singapore, I will have another penalty for a replacement motor, although we do not know exactly what was our problem today, despite the fact that it looks like the same problem yesterday. We'll have to wait and see the results of the work with the power plant".

2017-09-03 09:24:06

Max Verstappen should be Fine not pilots

The pilot of Red Bull Max Verstappen believes that the rules regarding the penalties for changing engines you want to modify.Max Verstappen "I believe that to punish the drivers is unfair. The punishment should be borne by the producers and the team, if this is a factory brand. Several million euros to spur the manufacturer to work more efficiently on your product. Pilot nothing to do with it".In Italy, Verstappen was fined the loss of 20 positions for the replacement of engine components.

2017-09-02 09:24:02

Max Verstappen has urged Renault to reset the engines

The pilot of Red Bull Max Verstappen has asked Renault to remove the security restrictions from the engines his team.Max Verstappen "They knew that this could happen in a Spa. I understand that they want to protect their brand. But if the machine stops and machine stops, this has a negative impact on the French name. And stop happen due to security or problems with the turbine.I'm upset. My style of flying, as some believe, nothing to do with. If someone thinks so, he does not understand the Formula-1. I would not be able to break this engine no matter how hard. You need to remove the security restrictions, we need more freedom and power".

2017-08-31 12:24:06

Riccardo Daniel Fastopen doesn't bother me

Riccardo Daniel Fastopen doesn't bother me

Pilot Red Bull Daniel ricciardo insists that he is not concerned about the light level in the press of his young teammate.Daniel ricciardo "I read that Dietrich Mateschitz has said that his dream is that his team was the youngest champion in the history of Formula 1. The next day after that I called Joe on the phone and said, "I read your comments, and if you don't pay me 10 million dollars, I quit".Honestly, I don't care what happens in the media, I do not listen, while the management personally, I do not say. I know that I have a good relationship with Red Bull, and I was always faithful to them.They never treated me unfairly, and I understand why they are so obsessed with max. It's their brand, their history. In the end, I know it's a business.I prove I'm a good pilot and I don't feel that Verstappen overshadows me, even if it has much more coverage in the press".

2017-08-18 11:04:02

Pirelli Star should be the pilot, not the car

The head of Pirelli Paul hembery believes that in Formula 1 the main character must be the pilot, not the machine.Paul hembery "Boxing needs exciting races, duels and overtakes, which basically should be available to the pilot. The pilot is supposed to be our superstar, not a machine.We must decide whether there is a Formula-1 for manufacturers or teams If we want manufacturers involved in the championship, they need to be competitive or to pretend that they are such. They should not be afraid of ridicule and damage to their brand.Something similar is now visible with engine manufacturers, Honda and Renault. However, for sports in General is not very good".

2017-08-13 01:14:05

Stefano Lamborghini not ready to Formula E

Stefano Lamborghini not ready to Formula E

The head of Lamborghini Stefano Domenicali commented on the information about in what direction will the curve of his Motorsport company.Stefano Domenicali "Our company is not ready for Formula E. We are focused on the development of the technology that we have now. It is a priority. Go to hybrids or electric motors we are not ready.I don't see this step in the short term for any Supersports brand, and, above all, for us. Formula-E of interest to many manufacturers, but I think that this championship does not fit our traditional view of motor racing".

2017-08-13 01:04:04

Christian Horner Formula 1 at the crossroads of choosing a new engine

Head Red Bull Christian Horner believes that Formula 1 is facing a serious choice in which the championship should help the Formula. Christian Horner "a Whole galaxy of brands rushed into Formula E, and this gives us a chance to return to the classics of the engines of Formula 1 in the future.Formula-E - platform for the development of future technologies. Porsche, Mercedes, Renault, Audi, Jaguar is much more manufacturers than Formula 1.The cost of the work in the Formula-E is now 5 percent of the budget in Formula 1, so I can imagine that manufacturers of machines for the masses are in the Formula, such as Ferrari, Aston Martin and Lamborghini, pay attention to the Formula-1. This is their place.So I see that the championship is at a crossroads. If you believe a policy, we'll all be driving EVS in 2030, so the Formula-1 should be pure racing, a competition of the best pilots in the world with internal combustion engines.I conducted a survey on one of the forums fans of Red Bull, and all welcomed my opinion when I said we want to go back to V10. I doubt we'll do it. We have to settle for bi-turbo V6, but the sound is the key. Of all critics of the current engines the most important thing for fans is the sound.

2017-08-05 23:54:08

Ferrari Chairman We decide how a brand will go to Formula E

Ferrari President Sergio Marchionne said that he does not know under what name the team will speak of the concern FCA in the championship of Formula E. Sergio Marchionne "I talked about the Formula-E with Toto Wolff, but I can tell you right now that Ferrari will be there.But we are considering the possibility of entering the championship brand of FCA Fiat Chrysler. Though under what name, we don't know yet".

2017-07-26 16:44:03

Aston Martin eyeing Formula 1

Aston Martin eyeing Formula 1

British sports car manufacturer Aston Martin may receive in the Formula-1 after 2020, unless the power plant will become easier and cheaper.Now the brand Aston Martin is present in the championship as a sponsor of Red Bull. In addition, the group of designers Red Bull, led by Adrian Newey took part in the creation of a sports car Aston Martin Valkyrie.Andy Palmer, CEO of Aston Martin "We have already in some measure present in Formula 1, because in cooperation with Red Bull and Adrian Newey have developed a sports car. But do we need our own team Given that Ferrari is our direct competitor, then the answer is obvious.At the same time, we don't want to spend 350-400 million dollars a year to develop engines. If this amount is significantly lower, then we will think about participation in the championship. We participate in negotiations, and while everything is moving in the right direction".

2017-07-15 12:44:04

Porsche will decide on the Formula 1 in July

In the next two weeks, Porsche will decide to come her to Formula-1 or not.The German brand is currently the leader in Le Mans, but Auto Motor und Sport said that Porsche management Board intends to reconsider the strategy of development for the Motorsport direction for the coming years in July.Auto Motor und Sport "There are several options participation in WEC, Formula E and Formula 1. In Formula 1 the Porsche is going to act as engine suppliers. There are other possible combinations".Recall that Porsche has participated in recent talks with the leadership of Formula 1 of the future shape of the rules for the engines in 2020.

2017-06-16 09:54:10

The President of the FIA Formula 1 will never be completely electric

The President of the FIA Jean Todt believes that formula will never give up gasoline, so reunification with the Formula-E will not.Jean Todt "It's impossible. Formula 1 is a completely different discipline. And I'm glad that Formula 1 has chosen the path of hybrid technology. This is a huge step forward compared to what we had before.As for Formula E, we have a dozen producers who want to participate in the championship and appealed to them some of the largest cities in the world.Today, there are brands like Renault, which are present in Formula 1 and Formula E. I am Sure that one day Ferrari will follow suit".

2017-05-30 11:14:05

Alain Prost Hulkenberg important to our team

Alain Prost Hulkenberg important to our team

The Ambassador of the brand Renault and four-time world champion Alain Prost believes that Nico is very important for his team.Alain Prost "Nico is very important for us, as it is exactly what you need Renault. He is very charismatic and strong character. This guy can make our team much stronger in the future."Hulkenberg this season earned 14 points. Thanks to him, the team ranked 7th in the constructors ' championship.

2017-05-20 10:24:04

Fernando Alonso brown and Dennis different

The pilot of McLaren Fernando Alonso has said that to compare the former head of the British team of Ron Dennis and this Zac brown is very difficult.Fernando Alonso "I think they are very different, and I think the new management is not able to magically lead the team to success.Ron had a wonderful time in the past McLaren. He has achieved great success. Now at the helm Zach, striving for more open work. Now fans can learn more about the team and about what's going on inside. Zach is notable for the fact that he is a very demanding approach to the issue of the brand McLaren, wanting to cover everything in the world.

2017-05-05 11:34:04

Brabham wants to buy Force India

Brabham wants to buy Force India

There were rumors that the owners of the brand Brabham can buy Force India, and then a great racing name will return to Formula 1.The representative of the family of Babamov "Brabham - brand with more than 69-year-old racing heritage, and we intend to return to it. Since the launch of Project Brabham, we have received many requests from various parties that have expressed interest in licensing the name, and we are evaluating several options. But while we have no comments on this matter".Team Brabham, one of the founders of which is a three-time champion Jack Brabham, acted in Formula 1 in 1963-1992. Its pilots became Champions in 1966, 1967, 1981 and 1983.

2017-04-06 13:04:03

Fernando Alonso has launched a fashion brand

Fernando Alonso has launched a fashion brand

The pilot of McLaren Fernando Alonso in Melbourne are not wearing sunglasses his former sponsor Oakly. Instead, he used glasses brand Kimoa.Spanish edition of Moda reports that Kimoa is actually a fashion brand created by Alonso and his Manager Luis Garcia Abad.Luis Garcia Abad "the First step in brand promotion is a pure online job, since this platform has a global reach.In 2018, we may consider placing their logos on Formula 1 cars".

2017-04-01 10:04:06

McLaren goes to Mercedes

McLaren goes to Mercedes

Team McLaren will use Mercedes engines this season, however, under the Honda brand. A contract with the Japanese mechanics not broken.This year Honda has prepared a new version of the power plant, which proved to be uncompetitive and in terms of power and reliability. Japanese motorists have decided to take a break to prepare for the next season, and while the team McLaren will use Mercedes customer engines under the brand Honda. The cost of the new engines is estimated at 25 million euros, but the Japanese this expenditure was undertaken.Formally, the engine supplier for team McLaren does not change, so the approval of other participants is not required. First appearance of Mercedes engines-Honda in cars McLaren is expected during the Grand Prix of Spain. Pre-team will test the new powerplant during the tests in Bahrain at the end of April.

2017-03-21 15:44:03

On the track, Formula 1 will host the annual half-marathon "Sochi Autodrom"

2 APR Speedway will host the traditional annual half-marathon "Sochi Circuit", which this year will be held under the motto of the company-partner Puma - IGNITE SOCHI. The event series races Top Liga Cup will be held on the track of Formula 1 for the fourth time and will bring together about 4,000 people.The half marathon is considered one of the largest in the South of Russia and Sochi Autodrom is perfect for such a massive cross-country competitions.Runners can choose either a distance of 5.5 km on the highway Formula-1 or 21.1 km - on the highway Formula-1 and the streets of the Olympic Park. At the five-kilometer race allowed runners from 10 years, at a distance of 21,1 km - from the age of 14. The winners will be determined by "pure time", according to personal timing each participant will receive the number of the chip. Very young participants as well as children up to 14 years can try their hand in the children's race on the 1.6 km, which will be held on Saturday 1 April at the Olympic Park.All participants of the half marathon "Sochi Circuit" will be given a branded PUMA t-shirt, finisher medal and other bonuses from partners of the event.Schedule 02 APR, Sunday1000 - General 1100 - Awarding of winners 5 1130 - Awarding ceremony in the nomination "Ms. of Sochi half Marathon"1130 - awarding the winners in nomination "track Record"1140 - Rewarding of winners 13 2100 - Closing of the track.

2017-03-10 16:14:03

Jacques Villeneuve defended Bombardier

The season champion-1997 Jacques Villeneuve defended the deal Williams-Bombardier, which has received the course thanks to the sponsor relations lance Stroll.Jacques Villeneuve "a Canadian sponsor that supports canadian pilot - what could be better We cannot criticize the company for the use of the site of Formula 1. This is an outstanding platform for self-promotion.What's the problem They need to promote themselves anyway, and there's nothing better than Formula 1 for advertising companies, especially for companies specializing in aviation.If branding is only on the helmet, it is not so expensive, especially for companies such as Bombardier".

2017-03-01 15:54:02

Honda We were expecting problems

The head of Honda Yusuke Hasegawa said that his company expected difficulties with the power plant during the tests.Yusuke Hasegawa "In developing the new car and powerplant always there are mistakes, which are expressed later in problems. We expected something like this. But it's good that we have time for tests to detect all your problematic issues".Recall that for season 2017 Honda engineers have prepared a brand new powerplant.

2017-02-27 10:44:08

Brendan Gilham the Front of the Toro Rosso brand new

Brendan Gilham the Front of the Toro Rosso brand new

Head of aerodynamics, Toro Rosso Brendan Gillham talked about the updates that can be seen looking at the new creation of the Italian team.Brendan Gilham, head of aerodynamics "the Front part of the car is brand new, with a new front wing. You can also see a lot more free space around the front of the bottoms, allowing the car to generate more downforce. There is also more freedom in the back we have a wider floor, the higher the diffuser, which starts earlier, and the rear wing, wider and lower situated.The philosophy of some of the teams remained unchanged relative to their cars compared to last year, but we decided to review many areas of your car. As you can see, our nose cone was completely changed, which gives a good Foundation for technical creativity during the season".