Pilots are unhappy with the new logo, Formula 1
Although a complete rebranding of logo, Formula 1 will not start until the beginning of next season, the whole world saw him on the podium of the final of the season-2017 in Abu Dhabi.Commercial Director of Formula 1 Sean Patch "We wanted to introduce it now to help our partners understand how they can use it in the future. Many simply did not distinguish in the old logo symbols "F" and "1". The new logo became boee clear.Also it was difficult to see the impression of speed in the old logo. In the digital age, big brands like Starbucks and Coca-Cola, have simplified their logos for the sake of clarity, and this applies to us.Every time the brand is changing and especially a brand that evokes such passion, you should expect a similar reaction.It is normal that people don't like change, but I think it's good because it shows that people are interested in the brand."Sebastian Vettel, Ferrari "I like the old logo much more."The winner of the Abu Dhabi Valtteri Bottas added "What happened with the old logo"Lewis Hamilton, Mercedes "I think that the logo that we already have, is a landmark. Just imagine that Ferrari or Mercedes will change their logos".