The head of Red Bull We need a more colorful show to attract sponsors
Head Red Bull Christian Horner believes that Formula 1 needs to think about more highlights of the show to make it more attractive to different funders.Christian Horner "in Order to attract sponsors, you need to have an attractive product. If you do not have an attractive product, the sponsor comes. And so we have quite a lot of naked cars. We were able to attract brands due to the fact that they like our approach.20 years ago, the team received more profit. The machines were placed great brands. Look at pictures of all cars 1997 and the past. You will see that the difference in the quantity and quality involved in the activities of the companies is striking.We need to create a more attractive show to attract sponsors, which represent a huge value for the Formula-1".