TAG Heuer is the title sponsor of the Monaco Grand Prix
Having regained its status as the Official Timekeeper of Formula 1, Swiss company TAG Heuer is gradually expanding its presence. Today it was announced that it will be the title sponsor of one of the most exciting rounds of the season, the Monaco Grand Prix. This is the first time in the history of Formula 1 that the Monaco Grand Prix has had a title sponsor - since 1950 the round has always been called Grand Prix Automobile de Monaco and will now change its name to TAG Heuer Grand Prix De Monaco. In addition to the title sponsorship, Tag Heuer branding, including a unique logo in honor of the partnership, will grace the streets of the Principality throughout the weekend.
Stefano Domenicali, CEO of Formula 1: "It's a fantastic moment in Formula 1 history to have TAG Heuer as the first title partner of the Monaco Grand Prix, the circuit that hosted the inaugural Formula 1 season in 1950, the 75th anniversary of which we are celebrating this year. TAG Heuer is the perfect partner: not only do they have a brilliant history in Monaco, we are confident that they will bring their passion, creativity and exceptional style to the amazing energy of a long-standing iconic event".
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TAG Heuer is the title sponsor of the Monaco Grand Prix
Having regained its status as the official timekeeper of Formula 1, Swiss company TAG Heuer is gradually expanding its presence.