Lewis Hamilton has a new personal sponsor
Lewis Hamilton has signed a new contract with Perplexity, a company that develops an artificial intelligence-based search engine and chatbot. The company joined the pool of personal sponsors of the seven-time world champion, and its logos first appeared on the racer's helmet during the Imola race weekend.
The value of the contract was not disclosed, but the press managed to find out that initially Perplexity planned to sponsor one of the Formula 1 teams, but eventually decided to focus on cooperation with Hamilton.
The company's logo is placed on top of Lewis' helmet and is clearly visible from the camera mounted above the rider's head.
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Lewis Hamilton has a new personal sponsor
Lewis Hamilton has signed a new contract with Perplexity, a company that develops an artificial intelligence-based search engine and chatbot.