Formula 1 and Heineken have extended their contract.

Formula 1 and Heineken have extended their contract.

      Formula 1 has announced the extension of its contract with Heineken, which has been a global partner of the championship since 2016.

      The new partnership is set to run for several more years; each season Heineken will be the title sponsor of three Grands Prix and will continue to run campaigns promoting responsible alcohol consumption.

      In addition, the company will start giving away season passes, the holders of which, together with a guest, will receive passes to all of the season’s Grands Prix, as well as paid travel and accommodation.

      Stefano Domenicali, President and CEO of Formula 1: “For almost ten years Heineken has supported Formula 1, sharing a common passion for creating unparalleled experiences for fans. I am grateful to the Heineken family and the whole company for their unwavering support.

      I am pleased that our partnership will, for many years to come, continue to bring enjoyment to fans both on and off the track. Innovation is an integral part of motorsport, so I am glad that Heineken continues to push the boundaries of fan engagement and allows them to be even closer to the action on track.”

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Formula 1 and Heineken have extended their contract.

Formula 1 announced the extension of its contract with Heineken, which has been a global partner of the championship since 2016.