Cadillac has unveiled a poster dedicated to the race in Spa.

Cadillac has unveiled a poster dedicated to the race in Spa.

      Unimportant results on the racetracks, Cadillac F1 tries to at least partially compensate with aggressive marketing, for which it prepares quite original posters for each stage of the season. The American team entrusts the creation of these posters to artists and designers from the country where the next race takes place, resulting in posters that are quite diverse in style and palette. The poster for the Belgian Grand Prix was created by local artist-illustrator Robin Velg, whose works often focus on automotive themes, giving viewers the impression that these are frames from some amusing cartoon.

      Anyone who examines his poster, created on behalf of Cadillac F1, can be convinced of this – he managed to convey in his own way the special atmosphere of the race in Spa, the whims of the weather typical of the Ardennes forest, and, of course, the dynamics of motorsport competitions. If desired, one could even state that the score of the qualifying duels between Sergio Perez and Valtteri Bottas is also reflected, as a driver in a yellow helmet is seen ahead – similar to what the Mexican had until recently.

Cadillac has unveiled a poster dedicated to the race in Spa.

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Cadillac has unveiled a poster dedicated to the race in Spa.

The poster for Cadillac F1 for the Belgian Grand Prix was created by local artist-illustrator Robin Velg, whose works often focus on automotive themes...