Formula 1 announced a collaboration with PepsiCo
Formula 1 has announced the start of a long-term collaboration with PepsiCo, one of the world's largest food and beverage manufacturers. The agreement runs until 2030.
Under the signed contract, Sting Energy will become the official energy partner of Formula 1, Gatorade – the official partner of sprints, and Doritos – the official snack of Formula 1.
Stefano Domenicali, President and CEO of Formula 1: "Today is the moment to celebrate the beginning of the collaboration between two iconic brands with global names. PepsiCo is harnessing the unique potential of Formula 1 as a global platform to connect with new audiences, and we will benefit from their energy, extraordinary products, and loyal consumer community.
With a long history of creativity and the ability to celebrate fun and special moments in life, PepsiCo is the perfect partner to share unique moments together along the way."
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Formula 1 announced a collaboration with PepsiCo
Formula 1 has announced the start of a multi-year collaboration with PepsiCo, one of the world's largest food and beverage manufacturers. The agreement runs until 2030.