Formula 1 will release a series starring a YouTube star.
Concerned with increasing its young audience, Formula 1 is embarking on bold experiments. One of them will be a four-part series, Passenger Princess, featuring Amelia Dimoldenberg, which will be released on YouTube.
The straightforward plot revolves around Amelia learning to get her driver's license, with Formula 1 drivers George Russell, Oscar Piastri, Oliver Bearman and Carlos Sainz serving as her instructors.
The series was created in partnership with Amelia's production company Dimz Inc., filmed during the Belgian Grand Prix at Spa, and will be streamed on Amelia's YouTube channel.
Emily Preiser, Formula 1's commercial director: "Our collaboration with Dimz Inc. marks another step for Formula 1 in engaging with the rapidly growing audience of young fans. The series will combine Amelia's wit and charm with the drama and thrill of Formula 1 at one of the most iconic circuits. We look forward to fans being able to see it."
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Formula 1 will release a series starring a YouTube star.
Concerned with attracting a younger audience, Formula 1 is embarking on bold experiments...