Iron Mountain — McLaren's new partner

      Iron Mountain, a company specializing in electronic document management and information protection, has become an official partner of the McLaren team.

      Iron Mountain will play a key role in the transformation of McLaren Racing’s digital heritage. Its digital solutions will help work with McLaren’s archives to convert historical materials — drawings, photographs and video — into intelligent, dynamic content.

      By preserving, digitizing and unlocking the value of these assets, McLaren Racing can connect its fans and partners around the world with the memories and moments that mark the team’s journey, telling new, inspiring stories that bring them closer to the team.

      The partnership will begin at the 2025 United States Grand Prix, where Iron Mountain logos will appear on the team’s cars.

      Nick Martin, Commercial Director of McLaren Racing: “Our fans are always at the heart of everything we do; we are excited to share our rich history with them. Through our integration with Iron Mountain we will be able to showcase even more fascinating moments from the team’s storied past.”