Mark Mateschitz and Victoria Swarovski will perform in Dakar.

      Red Bull co-owner Mark Mateschitz and his partner Victoria Swarovski will take part in the Dakar Rally 2026, which will be held from January 3 to 17.

      The only son of Dietrich Mateschitz usually avoids public attention, and this time he is registered as "Mark Mustermann", while Swarovski is listed as "Vik Flip."

      Their birth dates match the real ones, as do the photos in the timing system from the Rally of Morocco in October. But the rich have their quirks.

      Mateschitz and Swarovski will not compete in the same crew — they will compete in different categories. Mateschitz will get behind the wheel of a Toyota Hilux in the T1+ class, while Swarovski, heiress to the empire, will compete in the Challenger T3.1 class, driving a BRP Can-Am Maverick R.