Brioni – a new partner of the Alpine team

      The Italian luxury clothing brand Brioni has become a new partner of Alpine F1. The parties believe that this will allow "the highest craftsmanship in tailoring to enter the world of motorsport." The team's top management will flaunt in suits from Brioni at official events. Flavio Briatore, team principal: "When I started working with the team from Enstone in the late 1980s, we were outsiders coming from the fashion world, facing experienced Formula 1 participants. This prestigious new partnership will allow us to elevate style and sophistication to a new level, enhancing the prestige of our team worldwide."