Haas fans can win tickets to the Bon Jovi concert.
Haas F1 has announced a new loyalty program for fans called Haas+ Fans First – the team's idea is to bridge the gap between the public and Formula 1, as well as the world of culture and entertainment.
In particular, as part of this initiative, the American team is starting to collaborate with world-renowned show business stars, opening up unique opportunities for fans.
The program begins on July 1 with Haas F1 offering fans a chance to win tickets to the Bon Jovi concert in London. The legendary American rock band, whose albums have sold over 130 million copies worldwide, is currently on its final world tour, with the last three concerts of the tour taking place at Wembley Stadium on September 4, 6, and 9.
Ayo Komatsu, team principal: "Fans are always at the center of everything we do, and the Haas+ Fans First initiative is one way to thank those who support us. Haas F1 offers a unique opportunity that brings together some of the most famous names from the worlds of sports, entertainment, and popular culture.
We have been collaborating with Bon Jovi for over a year, and I can't think of a better way to introduce the public to our new program than by offering the chance to see one of the most famous rock bands in the world perform."
Jon Bon Jovi: "The difference between rock and racing isn't that great. You build a great team, trust the people you work with, strive to stand out, and then you don't slow down.
The Haas F1 team is an example of that fighting spirit, based on the belief that hard work, resilience, and passion can achieve any heights. I have always believed in that too. We are excited to join the Haas family and invite our fans on this journey that is just beginning."
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