The Ferrari Luce has fulfilled its purpose.
**Jerry Perez**
**The most significant car news and reviews, no nonsense**
Our free daily newsletter delivers the important stories directly to you every weekday.
During its earnings call on Thursday morning, Ferrari outlined an optimistic outlook, prompting an increase in its full-year 2026 revenue forecast from $8.7 billion to $8.8 billion. The renowned automaker pointed to consistent demand for its key supercar models, with CEO Benedetto Vigna noting that a “sustained trend in personalizations” has been a significant factor. And, of course, there’s the prominent topic: the Luce EV.
Ferrari asserts it has met its 2026 sales target for the new electric vehicle, although specific details about orders, deposits, or sales volumes were not disclosed. Moreover, it was mentioned that this milestone was reached in only two months, with Reuters reporting it was fueled by high demand from China.
The Luce, priced over $600,000, initially faced a largely negative reception from a wide audience, including casual fans and dedicated enthusiasts—even former Ferrari executive Luca di Montezemolo criticized the EV. Some initial opinions have softened as the car has been showcased in various colors and wheel options, but it remains a frequent subject of memes.
For what it's worth, I held off on forming an opinion about the Luce until I could see it in person, and after getting a close look at a grey model with five-spoke wheels, I found it to be quite stylish and very futuristic from the outside. However, once inside the cabin, it became more challenging to reconcile the idea of it being a Ferrari. Additionally, there’s a smiley face on its dashboard.
Thus, the initial production run of the Luce is sold out, specifically targeting the market demographic it primarily aimed to attract. Is this surprising? Not at all. Does this indicate the Luce has fulfilled its purpose? Absolutely. Regardless of personal opinions, the Luce was intended to broaden Ferrari’s lineup and generate revenue. So far, it’s a mission accomplished.
Have a tip? Email us at tips@thedrive.com
Other articles
Antonelli joined Wolff on vacation in Sardinia.
The Italian island of Sardinia is becoming a popular vacation spot for Formula 1 drivers. A few days after Toto Wolff was photographed with Max Verstappen, the leader of the individual standings, Kimi Antonelli, was spotted on the yacht of the Mercedes boss.
Flock's CEO Acknowledges that Police Misconduct 'Is an Issue.' He Then Stands by His Company.
Flock CEO Garrett Langley stated to The Drive, "Any form of abuse is intolerable," though he did not elaborate on the subsequent actions to be taken.
Americans are leasing less than they once did. The reason? Blame the car manufacturers: TDS
The pandemic revealed to automakers and dealers what they can manage without, which has resulted in a much less appealing car leasing market.
Heavy-duty pickups top the list of the deadliest vehicles for other drivers in America.
The IIHS assessed which vehicles are most likely to lead to fatalities of other drivers in an accident, and many of the top 10 have a common characteristic.
A Tesla/SpaceX merger might lead to significant complications in China, according to TDS.
Reports suggest that Tesla has contemplated abandoning its operations in China if a merger with SpaceX occurs, although the company has refuted this claim.
GM's Innovative Midgate Is Truly One of the Top Reasons to Purchase an EV Truck.
Having the ability to extend your truck bed into the cab is incredibly practical, and GM has done an excellent job with the Sierra and Silverado EVs.
The Ferrari Luce has fulfilled its purpose.
Things are looking positive at Ferrari, as the Luce EV has met its 2026 sales target within just two months, prompting the automaker to increase its revenue forecast for the year.