Allwyn is the new official partner of Formula 1

      Formula 1 has announced the signing of an official partnership with Allwyn, the global lottery operator. According to a press release issued today, the two organizations share a truly global audience reach: Formula 1 has approximately 750 million fans, 96 million social media followers, and up to 1.7 billion viewers watching races per season. Allwyn operates in the U.S. and European markets, where the adult population is 130 million. The new partnership will give both brands exposure to their respective audiences, driving business growth for both parties. Stefano Domenicali, President and CEO of Formula 1: "We are delighted that Allwyn becomes our new official partner. This collaboration reflects the commitment to innovation that distinguishes our companies. This partnership also provides both parties with new opportunities to reach wider audiences around the world. We are ready to work together to create unique experiences and will strive together to make a positive difference."