Formula 1 is getting ready to make friends with Mickey Mouse
The fans know that Formula 1 is playing Lego with might and main, and we also talked about it. And now the racing world has moved closer to the world of animated films, and today it became known that in 2026, Formula 1 cooperation with the Walt Disney company will begin.
Mickey Mouse, the funny mouse that the famous American animator, director and producer Walt Disney invented back in 1928, is known all over the world. And now it has been officially announced that two brands, i.e. Formula 1 and Walt Disney, will join creative efforts, and the public will immediately notice this. More detailed information about what forms this will take will appear in the coming months.
Emily Preiser, Formula 1 Commercial Director: "Our collaboration with Disney promises to be very interesting as we introduce the world of Mickey and His Friends to our fans.
All this perfectly matches our strategy of retreating from the world of sports and entering broader consumer markets, and we, in turn, will introduce the Disney company to our 820 million fans worldwide."
In recent years, Formula 1 has been making great efforts to attract the attention of a young audience, and this work is already yielding impressive results. In particular, according to recent surveys conducted in the European Union and the United States, more than 4 million people are actively following the events of the World Cup. young fans and cheerleaders between the ages of 8 and 12.
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Formula 1 is getting ready to make friends with Mickey Mouse
It has been officially announced that in 2026, Formula 1 cooperation with the Walt Disney company will begin...