Tommy Hilfiger is the first sponsor of the Cadillac team
Cadillac F1 has signed a sponsorship agreement with the American company Tommy Hilfiger, which became the first official commercial partner of the new team.
Tommy Hilfiger used to work with Lotus, Ferrari and Mercedes teams, the company was a personal sponsor of Lewis Hamilton until he moved to Ferrari, and released a clothing line for the fictional APXGP team in the F1 movie.
It is expected that the Tommy Hilfiger logo will be placed on the overalls of the racers and the cars of the team.
Tommy Hilfiger, fashion designer: "Two iconic American brands come together with a rich racing history. We got an idea of the Cadillac team's design direction, and this clothing line will be incredible in all collections."
Graham Loudon, Team principal: "Tommy has been familiar with Formula 1 for a long time. This is the pinnacle of motorsport, just as Cadillac is the pinnacle of luxury cars. We share the Cadillac brand's values of boldness, sophistication, and optimism.
The combination of these two brands provides an ambitious and confident vision for the future. Racing is about passion and the desire to win."
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Tommy Hilfiger is the first sponsor of the Cadillac team
Cadillac F1 has signed a sponsorship agreement with the American company Tommy Hilfiger...