Starting in 2026, Williams will have a new logo.

      Williams is preparing for forthcoming glorious achievements and believes that everything should match the scale of those plans, including the team's logo.

      Therefore, in 2026 it will get a new logo that evokes direct associations with the times when it regularly won races and championships and was rightly considered one of Formula 1's top teams. In addition, the word Racing has disappeared from its official name, and it is now called Atlassian Williams F1 Team — of course, with mention of the title sponsor.

      The famous logo, which first appeared in 1977 and adorned Williams cars in all nine seasons when the team won the Constructors' Championship, has been reimagined and given updated lettering. As stated in the press release dedicated to this, it is meant to symbolize "clear intent to once again regain its former strength and power in this new era of Formula 1 history."

      The team is already on the right trajectory, gradually gaining momentum and sits 5th in the 2025 Constructors' Championship, having scored 111 points across 20 completed rounds — more than in the previous seven seasons combined.

      James Vowles, team principal: "I am proud that from next year the team will be called Williams F1 Team, and that our cars will feature a logo connected with the heritage of our founder, Sir Frank Williams, and with decades of past successes.

      The team is inspired by our past and energized by the future — we intend to write the next chapter in Williams' history dedicated to new victories. The new logo reflects both our roots and our ambitions, and also tells Formula 1's growing audience about our historical legacy, about those glorious times when fans of the new generation were not yet following the championship."