Formula 1 announced a collaboration with Fortnite.
Formula 1 has announced the start of a collaboration with Epic Games, under which a Formula 1-themed set will appear in one of the world's most popular multiplayer games, Fortnite.
The "Formula 1 Team" set will go on sale on Thursday, November 20, ahead of the Las Vegas Grand Prix. The set includes race suits, gliders and pickaxes featuring the official insignia of all 10 championship teams. Players will also be able to obtain the official Formula 1 logo to customize their outfit, and a special victory emoji.
Formula 1 believes that the collaboration with Fortnite will allow fans of gaming and racing to combine their passions in a new interactive way.
Emily Preiser, Commercial Director of Formula 1: "Our innovative collaboration with Fortnite is another way to engage with fans and an opportunity to show up where you might not expect us. We strive to find new and exciting ways to interact with our audience so that our sport is not separate from the other hobbies and interests of our fans.
In recent years Fortnite has collaborated with the world's biggest brands, sports stars and TV series, so we are very pleased that this new integration will allow players to watch our series 365 days a year and further deepen their love for the sport."
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