Up to 100,000 spectators are expected in Las Vegas each day.

      Organizers of the Las Vegas Grand Prix believe the upcoming Grand Prix will help reverse a recent trend: the number of foreign visitors wanting to come to the city has been gradually declining.

      Emily Preiser, president and chief executive officer of Las Vegas Grand Prix Inc., who also serves as Formula 1’s chief commercial officer, expects up to 100,000 spectators on each of the three days of the race weekend, which broadly matches the figures from the previous two years.

      The crowd will primarily be from neighboring states, California and Arizona, but there is also growing interest from countries such as Mexico and Canada, and an increasing influx of European fans.

      But as Formula 1 becomes more popular within the United States itself, organizers of the upcoming race are trying to strike a balance between the number of local attendees and overseas guests. This year the ratio should be roughly 60/40.

      “If you want to increase the flow of foreign tourists to Las Vegas, we believe we are currently in the most favorable position in that regard,” Preiser is quoted as saying by the Las Vegas Sun. “We are working for a very broad audience and sincerely believe that we will be able to offer something to everyone during the upcoming weekend.”

      The paper also cites statistics showing that in the first nine months of 2025 Las Vegas was visited by 2.5 million fewer tourists than in the same period of 2024, meaning a decline of 13.5% by that measure.

      This trend is explained by many factors, including fewer people wanting to visit the U.S. because of President Trump’s immigration policies, tariffs, and higher visa fees. In addition, many tourists who have already been to Las Vegas complain about excessively high prices for food, entertainment, and ancillary hotel services.

      But organizers of the Las Vegas Grand Prix do not find that these factors are significantly affecting ticket sales.

      “Canada and Mexico are huge markets for us, and we don’t see ticket sales falling, so we believe everything is on track, and we expected the trajectory to be exactly this,” Preiser emphasized.

      According to her, tickets are selling faster this year than in 2024, with grandstand entry on a practice day starting at $125 and race tickets starting at $750.

      Las Vegas is also trying to attract additional attention by hosting a golf tournament featuring Formula 1 stars and organizing special tours for local young fans, who have also been promised meet-and-greets with drivers.