The Jeep That America Overlooked Continues to Improve in Other Markets

      **Stellantis**

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      The Jeep Renegade exited the U.S. market after the 2023 model year. However, it is still available in other regions, with Brazil showing particular enthusiasm for it. In fact, you can still purchase a Renegade in Brazil, and it appears to be significantly improved compared to the version that was sold in the U.S., featuring an updated exterior and a redesigned interior.

      It's intriguing how some vehicles are discontinued in certain markets while thriving elsewhere. The Renegade initially sold quite well in the U.S., with Jeep moving over 100,000 units in its first year, 2015. (Its platform originates from Fiat and GM models dating back to the mid-2000s—it's been around for quite a while.) However, sales quickly plummeted and never rebounded.

      When the Renegade was discontinued in the U.S., it still featured its quirky, squircle-shaped dashboard. But the version available in Brazil may as well be a different vehicle altogether on the inside.

      Here’s how the Renegade's interior appeared prior to its U.S. market withdrawal... Stellantis

      ...and here’s its current appearance. This looks like it could be a car from this decade! Stellantis

      That’s a sleek-looking dashboard, complete with quality materials in this Willys-branded model, and it includes a larger screen boasting Stellantis’ latest infotainment system. Physical climate controls remain intact, ensuring that the focus on digital technology hasn’t come at the expense of other features.

      On the exterior, the latest Renegade continues its gradual shift in expression from cheerful to annoyed to downright displeased. Jeep's previously charming small SUV now exudes a weary look, with a furrowed brow and a reworked grille that incorporates some three-dimensional elements from the Wagoneer S. Jokes aside, I believe this is the best appearance the Renegade has had to date.

      I won’t suggest that the Renegade departed before its time or that it needs to return; Stellantis has the insights to understand what American consumers desire, and the Renegade simply wasn't one of them. Sure, maybe more investment could have attracted more buyers, but truly small vehicles have traditionally posed challenges in the U.S. Additionally, there's the ongoing tariff situation to consider, as these models are produced in Italy, China, or—wait for it—Brazil. The new Compass has taken quite a while to arrive for similar reasons.

      However, the Renegade still thrives. Even in Europe, which welcomed the newer Avenger a few years ago, it remains a viable choice for those seeking subcompact SUVs. And good for the little Jeep. It serves as a reminder that, just like in dating, there’s no point in spending time on those who don’t value you.

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