Aston Martin Essentially Created a Halo Warthog for Call of Duty.

Aston Martin Essentially Created a Halo Warthog for Call of Duty.

      Aston Martin

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      Who anticipated this collaboration? Aston Martin has created a conceptual military SUV for Call of Duty, named the Dreadnought. This is quite an unexpected move for a brand that has traditionally not targeted the Ineos or Land Rover customer base and has not shown an inclination to engage with the military-industrial sector. Yet, here we are!

      The Dreadnought only exists within the realm of the well-known first-person shooter series, although a full-scale model is currently showcased at Fanatics Fest in New York City, happening this weekend. According to Aston, the vehicle is said to "merge supercar levels of performance, advanced armor technology, and adaptive combat zone intelligence systems into a single, striking design, where every feature is envisioned for elite tactical capability." The powertrain is provided by a V12 engine—at least theoretically.

      Being an Aston—even if just a conceptual one—it also boasts luxurious features, including a herringbone-patterned carbon fiber and Oxford Tan leather, with intricate details that would likely be appreciated in combat situations. The vehicle's external design is predominantly associated with Aston Martin only when looking closely at the front, reminiscent of a V8 Vantage from the 1970s or '80s. The color is a matte, muted variation of British Racing Green, and the rear includes a prominent duckbill spoiler. The overall appearance is somewhat akin to a Warthog from Halo, but with a roof and the appropriate branding.

      The name Dreadnought, as any history buffs will know, refers to the famous British battleship, HMS Dreadnought. I find it challenging to connect how a vehicle like this aligns with Aston’s image of sleek and luxurious automobiles, but the brand's Chief Creative Officer, Marek Reichman, clearly has a vision. He stated he envisioned the Dreadnought "driving through the streets of New York" and "thriving on the rain-soaked roads of Mumbai," emphasizing that "Dreadnought is undoubtedly an Aston Martin—amplified without limits."

      Back in 2012, when Call of Duty was undeniably more prominent than it is now, the game developers partnered with Jeep for a special edition of the Wrangler. That collaboration was straightforward. If Ineos collaborated with Activision to feature the Grenadier in COD, I could understand that too. This feels like a stretch, but then again, I'm not the one getting paid to negotiate brand placements. Perhaps it indicates a tougher, more rugged direction for the upcoming DBX?

      Look, it even tracks your K/D ratio and kill streaks right on the digital dashboard! Aston Martin

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Aston Martin Essentially Created a Halo Warthog for Call of Duty. Aston Martin Essentially Created a Halo Warthog for Call of Duty. Aston Martin Essentially Created a Halo Warthog for Call of Duty. Aston Martin Essentially Created a Halo Warthog for Call of Duty. Aston Martin Essentially Created a Halo Warthog for Call of Duty. Aston Martin Essentially Created a Halo Warthog for Call of Duty.

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Aston Martin Essentially Created a Halo Warthog for Call of Duty.

Aston Martin has envisioned concept cars in the past, but it has never conceived anything as militaristic as this.