McLaren and SEGA become partners
McLaren Racing announced the signing of multi-year partnership agreements with the American division of the Japanese SEGA Corporation, one of the leaders of the global computer game industry.
Speaking about this, the British team cites the following fact: the 1993 European Grand Prix, which took place at the Donington racetrack, ended with the famous victory of Ayrton Senna, and then the great Brazilian racer was awarded a special cup in the form of a Sonic the hedgehog figure, the iconic character of SEGA computer games. This was the last season when Senna played for McLaren, and now the team emphasized that signing a contract with SEGA is a kind of example of historical continuity.
Formally, this will be a partnership with the Sonic the Hedgehog brand, including fans who will come to the upcoming London meeting with the team, McLaren Racing Live, scheduled for July 2-3, will have a lot of interesting things.
Louise McEwen, Commercial Director of McLaren Racing: "We are pleased to welcome Sonic the hedgehog to the McLaren Racing family. This partnership will bring together two legendary brands and open our team to an even wider and younger audience."
Other articles
Pierre Gasly called for a review of the penalty points system
Pierre Gasly believes that the penalty points system used in Formula 1 needs to be reviewed. The Alpine rider considers it wrong that several minor violations can result in disqualification for one stage.
FIA Stewards' Guide to Penalties in Formula 1
The FIA has published a memo to stewards to determine the amount of fines for various types of violations...
Increased conflict signifies "tougher times are approaching," according to Marko.
Formula 1 | More challenging times are expected for the world, according to Red Bull's Formula 1 advisor Dr. Helmut Marko. The situation regarding the Ukraine-Russia conflict has been ongoing (…)
FIA criteria for evaluating Formula 1 driving standards
As part of its decision transparency program, the FIA has published a complete set of guidelines for stewards to evaluate driver performance during Formula 1 weekends.
Tost observes a threatening indication regarding Vasseur's departure from Ferrari.
Formula 1 | Frederic Vasseur appears to be genuinely in danger of losing his high-ranking position at Ferrari. This perspective comes from a former Formula 1 team principal (…)
Ted Kravitz to publish a book of memoirs about working in the pit lane
Ted Kravitz, one of the popular Sky Sports F1 commentators, announced that his first book will be published in English-speaking countries in the fall, where he tried to cover all kinds of stories that took place in Formula 1 over the years, but often remained behind the scenes...
McLaren and SEGA become partners
McLaren Racing has announced the signing of multi-year partnership agreements with the American division of the Japanese SEGA Corporation, one of the leaders in the global computer game industry...