Glenmorangie - official Formula 1 partner
As part of the ten-year contract between Formula 1 and LVMH, the Glenmorangie brand has become a partner of the World Championship, obtaining the status of official F1 whisky.
The partnership is highlighted in a short brand commercial featuring the legendary Harrison Ford.
Emilia Prazer, Commercial Director of Formula 1: "Under the ten-year contract with LVMH, we are pleased to welcome Glenmorangie as the official F1 whisky. Both sides have honed their craft over many years, united by a pursuit of elegance and perfection, achieved over time.
Given our mutual respect for traditions, it is fitting to launch our collaboration at the British Grand Prix in Silverstone – a circuit that hosted the first F1 race 75 years ago."
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Glenmorangie - official Formula 1 partner
As part of the ten-year contract between Formula 1 and LVMH, the Glenmorangie brand became a partner of the World Championship, obtaining the status of official Formula 1 whiskey.