Liberty CEO Malone is receptive to the idea of selling F1 if the price is right.

      "It will serve as a substantial generator of free cash flow."

      Liberty Media chairman John Malone acknowledges that he would consider selling Formula 1, but only if the offer surpassed the sport's increasing value. In an interview with Yahoo Finance's executive editor Brian Sozzi on the Opening Bid Unfiltered podcast, the 84-year-old billionaire stated that F1 continues to be one of Liberty’s key assets. "The shareholders seem to appreciate it at this moment," Malone remarked. "It’s performing exceptionally well."

      Liberty, which also acquired MotoGP earlier this year for $4.2 billion, took control of Formula One Group in late 2016 for $4.4 billion. Currently, the company’s share price places F1's value at nearly $100 billion. "It has an outstanding economic framework," Malone elaborated. "It will be a significant generator of free cash flow, and there may also be additional synergistic opportunities. It still holds a powerful brand."

      Regarding the possibility of selling, Malone emphasized that the option remains open. "This is a public company," he stated. "If someone becomes overly enthusiastic and wants to buy it, and they are willing to offer more than the board believes can be delivered to the shareholders, then we would consider selling. That’s the bottom line."

      Moreover, individual teams are now reportedly valued at over $2.3 billion on average, with global interest further heightened by the success of the Brad Pitt F1 film.