Cadillac will reveal the car's paint job during the Super Bowl broadcast.

      Cadillac's team will unveil their car's livery on February 8 during the Super Bowl — the championship game for the NFL. Last year the Super Bowl broadcast drew a record audience of 127.7 million viewers — and Cadillac would like to impress them. Dan Tauriss, head of the Cadillac F1 project: "The Super Bowl is one of the rare moments in American culture where sport and spectacle merge into one, giving us the opportunity to present the Cadillac team on the global stage. We are proud of our American heritage and want to present ourselves as a bold, innovative project."