Can Chrysler Evolve Beyond a Minivan Brand? It's Banking on Three New SUVs Priced Under $40,000 to Demonstrate This.
Chrysler Airflow concept.
Stellantis
The latest news and reviews in the automotive world, straightforward and to the point.
Our free daily newsletter delivers the most important stories straight to your inbox every weekday.
Currently, Chrysler is recognized primarily as a minivan brand, with the Pacifica being its only offering—though that won't last for long.
As part of Stellantis's restructuring strategy, the Chrysler brand is set to introduce new products, including three SUVs: a midsize crossover named Airflow and two compact crossovers dubbed Arrow and Arrow Cross. The company announced on Thursday that all three models will be priced under $40,000, with the Arrows estimated to cost under $35,000.
Tim Kuniskis, the head of North American brands, candidly asked, “Can Chrysler be more than just a minivan brand?” He pointed out that it has been more in the past.
What these vehicles will ultimately look like remains uncertain, but Chrysler did offer a glimpse at some covered vehicles that hint at their shapes. The Pacifica has recently received a significant update. The Airflow will be built on the new global STLA One platform, while the Arrow and Arrow Cross will utilize established European platforms, as noted by Kuniskis. No specific powertrain information was provided; however, the STLA One platform accommodates electric, range-extended, or gas engines.
Kuniskis mentioned that the Arrow and Arrow Cross would range from $25,000 to $35,000. It can be assumed that the Cross will be a more stylish version of the Arrow, featuring a fastback roofline.
Additionally, Kuniskis indicated that more variants of the Pacifica are on the way. It remains uncertain if a production model of the lifted Grizzly concept will materialize, but we can remain optimistic.
All of these vehicles and their variants are expected to launch by 2030 as part of the broader turnaround strategy.
Chrysler is now considered a regional brand within the U.S., while Ram and Jeep have been recognized alongside Peugeot and Fiat as the four primary global brands for Stellantis.
Have information on upcoming products? Reach out to us at tips@thedrive.com.
Other articles
Ram is reintroducing the Dakota, along with a new compact truck, with both models priced under $40,000.
The returning Dakota midsize and Rampage compact pickups are joining the Ramcharger full-size SUV in Ram's most ambitious product launch in years.
Sainz addresses concerns about delays in the Madrid Grand Prix.
Formula 1 | Carlos Sainz has rejected the persistent rumors that Madrid's new Formula 1 circuit might not make its planned debut in 2026. The Williams driver (…)
Sainz allays concerns regarding delays for the Madrid GP.
Formula 1 | Carlos Sainz has denied the ongoing rumors that Madrid's new Formula 1 circuit might not meet its planned debut in 2026. The Williams driver (…)
Peter Sauber stands up for Audi during its challenging period amidst criticism.
Formula 1 | Peter Sauber has come to Audi's defense in light of increasing criticism regarding the German automaker's challenging beginning in Formula 1. This is Audi's initial season since (…)
Piastri commented on the rumors about negotiations with Red Bull.
Oscar Piastri reacted to rumors that Red Bull Racing is interested in the possibility of signing a contract with him.
Kimi Antonelli: The new simulator worked well.
Kimi Antonelli hopes to maintain his lead in the championship following the stage in Canada – and one day also compete in the "24 Hours of Nürburgring," like Max Verstappen…
Can Chrysler Evolve Beyond a Minivan Brand? It's Banking on Three New SUVs Priced Under $40,000 to Demonstrate This.
The Airflow midsize crossover and two Arrow compact SUVs will all be released by 2030.