Revealing the Truth Behind the Reasons Supercar Manufacturers Offer SUVs
The latest news and reviews in the automotive world, minus any fluff.
Our free daily newsletter delivers the important stories straight to your inbox every weekday.
You may have heard that supercar manufacturers are selling SUVs to stay afloat. Porsche unintentionally initiated this trend with the Cayenne, Lamborghini later joined in with the Urus, and even Ferrari has embraced it with the Purosangue. But is this survival claim accurate? Well, to some extent, yes.
This topic is explored in The Drive's newest YouTube video, hosted by my friend and boss, Kyle Cheromcha. (What’s with the label of brown-noser?)
Anyway, Kyle dedicates 12 minutes to unpacking the truths and misconceptions behind luxury performance brands venturing into the realm of super SUVs. It turns out there’s a lot more complexity behind why your beloved childhood brands are now offering four-door family vehicles.
Let me clarify: this isn't an apology for large corporations. Rather, it serves as an explanation for why some manufacturers pursue obvious profit opportunities without hesitation, while others preserve some level of dignity in their SUV development. And let's be honest: it’s entertaining when a car you'd never expect to perform actually does.
And this insight comes from someone who once towed a horse trailer with a Bentley.
The BIG myth surrounding supercar brands transitioning to super SUVs.
Have a tip or question for the author? Reach out directly at caleb@thedrive.com.
Other articles
McLaren executives are fueling speculation about Verstappen.
Formula 1 | McLaren maintains that it is not seeking to acquire Max Verstappen, despite the team continuing to jest about the possibility of Formula 1 introducing a third car. (…)
Q2 Sales Figures Bring Ford Bronco Close to Jeep Wrangler
Since Ford reintroduced its 4x4 in 2021, the Bronco has been closely following the Wrangler.
Audi's political situation puts pressure on Hulkenberg?
Formula 1 | Nico Hulkenberg's position at Audi is reportedly turning into another storyline to follow in the expanding driver market of Formula 1. As stated by German (...)
Honda Claims Title of America's Best-Selling Car from Ford and Toyota: TDS
While Ford and Toyota face challenges, Honda is benefitting as the CR-V has emerged as the top-selling model in the U.S. for the period leading up to 2026.
AM Radio May Be Required by Law in New Vehicles
If all elements align, car manufacturers would be compelled to incorporate AM receivers in their vehicles, despite resistance concerning one major issue: expense.
Revealing the Truth Behind the Reasons Supercar Manufacturers Produce SUVs
It's commonly claimed that luxury car makers produce SUVs solely to maintain their financial stability. However, that's not completely accurate.
Revealing the Truth Behind the Reasons Supercar Manufacturers Offer SUVs
It’s commonly stated that luxury car makers produce SUVs merely to survive. However, that’s not completely accurate.