The CEO of Mercedes states that the company does not intend to be removed from the US market.
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If you've been following the news, you may have noticed that Mercedes has been frequently mentioned in relation to a potential ban stemming from a new bill aimed at excluding any automaker with over 15% Chinese investment from the U.S. market. However, the U.S. is too valuable for Mercedes to simply walk away, which is why CEO Ola Källenius has taken a stand, stating that the brand has no plans to exit.
“If we need to make adjustments to comply with anything, we will ensure our presence and business in the U.S. is protected,” Källenius said, according to Reuters, during the company's Q2 earnings report. “We are not unaware of the geopolitical landscape and the rivalry between the U.S. and China.”
Källenius noted that Mercedes is “deeply engaged” with officials to address the situation, which is expected. This could involve increasing investments in U.S. manufacturing—something the luxury brand is already familiar with, having its primary global SUV plant in Tuscaloosa, Alabama, along with a battery facility nearby in Woodstock. The CEO mentioned the possibility of establishing a new engine factory, although this may hinge on the outcomes of USMCA negotiations.
Global sales of Mercedes’ passenger vehicles fell by 7% in the second quarter, but in the U.S., sales rose by 10%. Nonetheless, this was insufficient to offset a drastic 30% decline in China, prompting Källenius to reconsider where to focus efforts.
Regrettably, the market that necessitates attention is also the one posing a risk of pushing Mercedes out, as 20% of the company is owned by Chinese stakeholders, exceeding the proposed limit of 15%. Recently, when the U.S. Senate Commerce Committee approved the legislation, Bernie Moreno, the Republican Senator from Ohio, who co-authored the bill with Democratic Senator Elissa Slotkin of Michigan, remarked that Mercedes “could receive waivers from the ownership requirement if needed,” based on Reuters’ reporting.
Republican Senator Ted Cruz of Texas, chair of the committee, criticized the bill as it stands, saying that “we would never contemplate” banning Mercedes from the U.S. He alleged that General Motors backed the measure to oust the German automaker, aiming for Cadillac to regain its lost market share. However, GM has denied that its support for the bill is linked to any specific competitor.
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The CEO of Mercedes states that the company does not intend to be removed from the US market.
The U.S. currently represents Mercedes' most significant sales market, and the company’s CEO has stated that it will "guard" its American operations amid the potential ban.
