Sales of Ferrari paraphernalia increased by almost 400%

      Lewis Hamilton has not yet driven a single race with Ferrari, and sales of the Italian team's paraphernalia have already increased by almost 400% compared to the same period last year.

      James Campbell, co-founder of marketing agency 50 Sport: "The impact of Lewis' arrival and the rise in popularity on social media are unparalleled in Formula 1 for a long time.

      Very often in sports, statements about such transitions are made at the last moment, and in the case of Ferrari, we saw a carefully crafted script, and the visual style was perfect and consistent from day one.

      This affected the statistics. By the end of January, Hamilton's move was the most talked-about sporting event in the world."