Adidas may become a major sponsor of Red Bull Racing.

Adidas may become a major sponsor of Red Bull Racing.

      For many years, Puma has been a partner and supplier for Formula 1 teams, but recently their competitors from Adidas are expanding their influence. In 2026, Adidas is collaborating with the Mercedes and Audi teams, but according to Bild, in 2027 the German sportswear manufacturer will become a partner of Red Bull Racing – the parties will sign a three-year contract under which the team will receive about 27 million euros per season. The deal has not yet been officially confirmed; an Adidas representative stated that the company does not comment on rumors.

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Adidas may become a major sponsor of Red Bull Racing.

For many years, Puma has been a partner and supplier for Formula 1 teams, but recently their competitors from Adidas have been expanding their influence.