The atmosphere in Miami already resembles the Super Bowl.

      Just a month ago, the traditional Miami Open tournament took place at Hard Rock Stadium, and in the middle of the stadium were courts where the stars of world tennis competed, and now the Miami Grand Prix paddock has settled here.

      This year, the World Championship stage in Florida is attracting increased attention – firstly, after five weeks of an unplanned April break, everyone is longing for races; secondly, at the beginning of the season in Formula 1, a rather curious situation has developed regarding the transition to new generation technology.

      "In some respects, this is the perfect situation for Miami," noted Liam Parker, head of external relations and corporate affairs for Formula 1, in an interview with The New York Times. "The break only highlights the strengths of this stage: we are back, so let’s make this a truly spectacular event."

      Miami is considered one of the major business centers, and this city attracts tourists from different countries around the world, as it is famous for its unique atmosphere. The Hard Rock Stadium complex alone hosts a number of competitions at both national and international levels throughout the year, as well as various concerts.

      "At the time, Chase Carey (former president of Formula 1) was absolutely right when he said that championship stages should be held in major cities that have already become popular centers of international business and tourism," Parker continued. "There are plenty of people here, there are places to go, hotels have been built all around the area, and the necessary infrastructure has been created.

      Back then, there was only one race in the USA, and the American market had not yet seen what economic, cultural, and sporting benefits a Formula 1 race could bring to the population of a specific city.

      But we noted the growth of the fan base thanks to the Netflix series (referring to Drive to Survive) and social media. And we see that the F1 audience continues to grow; however, it is important to maintain the level of activity in this market precisely through physical presence. And it was already clear then that one American race was not enough. Now this Grand Prix has turned into a real sports festival that showcases the best opportunities of Miami."

      "It has been very interesting to see how our entire campus is evolving and each year offers fans a chance to experience Miami from a new perspective," emphasized Katarina Novak, who was appointed president of the Miami Grand Prix last fall. "When you walk through it, you get the impression that you are perceiving our city in a new way, but at the same time, you see something familiar, as we have tried to recreate the distinctive features of Miami's famous landmarks here. And we want the entire population of the city to know: this weekend, a Formula 1 race is taking place, and everyone has a connection to it."

      The contract for holding this Grand Prix is very long-term and is set to last until 2041, so Novak tasks her subordinates with continuing to seek new forms and actively demonstrating creativity. In 2026, the race in Miami will take place for the fifth time, and its organizers want it to become another step that will allow them to reach a higher level.

      "It feels like the atmosphere here is already similar to the Super Bowl," Novak concluded. "We are starting to build the program so that people can plan each day of race week; we want to attract more and more audiences so that they come to us and spend the entire week in Miami leading up to the Sunday Grand Prix."

      "If we aim for further growth in popularity in the USA, we must work on this 365 days a year," Parker supported her. "We must offer fans what they want, and in the way they want it. We cannot operate on the principle that one size fits all – different age groups have different interests."