Global – a new partner of McLaren Racing

Global – a new partner of McLaren Racing

      The British media company Global has become a new partner of McLaren Racing. The parties will collaborate during specific Formula 1 events and endurance races, where Global will serve as the official audio equipment partner.

      As part of the multi-year agreement, Global branding will be featured on the team's radio communication headsets during Formula 1 race weekends in Monaco, Silverstone, and other key European circuits. During certain weekends, Global Player branding will be present on the headsets of the racing team's staff and drivers.

      Matt Dennington, Commercial Director of McLaren Racing: "Global shares our commitment to achieving closer engagement with fans. Their presence at iconic tracks will add real value to how we interact with the audience throughout the season. We look forward to working closely with the Global team at selected races."

Other articles

Global – a new partner of McLaren Racing

The British media company Global has become a new partner of McLaren Racing...