A Lamborghini for just $23? Turo is offering Italian car rentals at unbelievable prices as a promotion for the World Cup.
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Turo, often referred to as the Airbnb for cars, is running an exciting promotion where selected Italian car rentals are priced at just $23 per day this weekend. The campaign is named “Turo Takes Italy to the Game.” Since Italy isn't actually competing in the World Cup, the brand is symbolically including the European nation in this fun promotion.
As Turo informed us: “Starting June 17 at midnight ET, Turo will offer the ‘Italy’s Starting XI’ dream car lineup for booking on a first-come, first-served basis across 11 cities: Atlanta, Boston, Houston, Kansas City, Los Angeles, Miami, Philadelphia, San Francisco, Seattle, Toronto, and Vancouver. Each market will have one car, available for rentals from June 19 at 10 am local time until June 22 at 10 am local time.”
You can view the available cars on Turo’s rental page. A helpful tip: The Turo app performs significantly better than the website, so if you intend to make a reservation, it’s advisable to use the app. Additionally, if you have a Chase credit card, some are currently offering cash-back deals that provide a statement credit after booking a Turo car, so ensure that this feature is activated on your banking page if it applies to you.
Turo transported a selection of impressive Italian cars via a barge in the Seattle harbor.
More information from the peer-to-peer car rental service:
“This effort showcases Italy’s cultural impact, craftsmanship, and enthusiasm that have established the country as a global icon in both sports and automotive design. To allow fans to engage with the campaign and better represent their country at the games, Turo is unveiling the 'Italy’s Starting XI' lineup. This collection includes 11 unique Italian vehicles, ranging from an exotic Lamborghini to a classic Ferrari to iconic Fiats, available in 11 U.S. and Canadian cities hosting the tournament. Each vehicle can be rented on Turo for just $23 per day (excluding taxes & fees) in recognition of the tournament's 23rd edition.”
Regardless of your interest in soccer, those quick enough to seize this opportunity will find an amazing deal. However, the lineup is somewhat skewed—the Seattle market gets a Ferrari 458 Italia while Atlanta has a Fiat 500L. It appears someone has already booked the Lamborghini Huracan Evo in Miami, but there may still be chances to snag one of the other vehicles.
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A Lamborghini for just $23? Turo is offering Italian car rentals at unbelievable prices as a promotion for the World Cup.
Italy will not participate in the 2026 World Cup. However, the "Turo Takes Italy to the Game" promotion offers a selection of Italian cars for rent at just $23 per day this weekend.