An executive has indicated that there is still an opportunity for manual transmissions at Maserati.
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These days, luxury vehicles and manual transmissions are a rare combination. Aside from a few remaining models in the sport sedan category, there are not many stick-shift cars with high-end aspirations. However, Maserati's executive team believes that the manual transmission will help attract customers to its exclusive offerings.
Maserati's Chief Marketing Officer, Cristiano Fiorio, shared with the media this week that the brand plans to keep the manual gearbox available for buyers interested in Bottega Fuoriserie—a modern coach-building program introduced last year in collaboration with corporate partner Alfa Romeo. The goal is to create "timeless custom cars, historically precise restorations, sensory experiences, innovative material research, and a focus on achieving top-tier performance."
In simpler terms, these are extremely expensive toys for individuals with substantial bank accounts—think custom Stradales and restomods, not certified pre-owned Quattroportes.
Bottega Fuoriserie is Fiorio’s project, and he understands well what its clientele desires—primarily, that means gasoline engines. The larger, the better. Unsurprisingly, customers seeking traditional cylinder counts are also inclined towards manual transmissions.
While this is promising news for the enthusiast elite, it falls flat for everyone else. Fiorio did not suggest that the manual transmission has any chance of making its way into Maserati’s wider production offerings. After all, Maserati has not featured a manual gearbox in its showrooms for nearly two decades, and the last one was paired with a Ferrari V8.
On the other hand, Alfa Romeo recently sold the Giulia Quadrifoglio abroad with a manual option until fairly recently. So, what do you say, Alfa? Care to offer us something new?
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An executive has indicated that there is still an opportunity for manual transmissions at Maserati.
Maserati plans to offer the manual transmission option for as long as it can to cater to its niche clientele.