Le tout nouveau « Rewind » de Jeep ramène les années 1990.
The most significant automotive news and reviews, without any fluff
Our complimentary daily newsletter delivers the essential stories straight to you, every weekday.
Were you born in the 1980s? Does synthwave resonate with your emotions? If that’s the case—or if you're simply a fan of vibrant purple and multicolored graphics inspired by “the striking colors and designs of the mixtape and roller skate era”—Jeep has something special for you with the 2026 Wrangler and Gladiator Rewind.
According to Jeep’s announcement, “Jeep brand designers, many of whom were raised in the ‘80s and ‘90s, approached Rewind as a nostalgia-filled homage. This generation was surrounded by vividly colored Wranglers, bold graphics, and early gaming and digital design, all of which are influencing today's culture across fashion, footwear, music, and art.”
The Rewind is included in Jeep’s “Twelve 4 Twelve” series of special edition releases for the 2026 model year, marking the sixth installment. The Rewind package is built on the Willys trim, appealing to enthusiasts looking to customize their vehicles. Jeep believes this will align perfectly with potential buyers interested in the Rewind. Initially, the package was introduced as a concept during the 2025 Easter Jeep Safari.
“Jeep owners have consistently felt a profound emotional bond with their off-road vehicles, and the Jeep Rewind directly taps into that sense of freedom and nostalgia for one's first car,” noted Jeep CEO Bob Broderdorf in the announcement.
“Easter Jeep Safari has historically acted as our real-world testing ground for future Jeep capabilities and designs, providing us with immediate, unfiltered feedback from the most passionate enthusiasts in our community,” Broderdorf elaborated. “When we observed the enthusiastic response from fans to the concept vehicle at last year’s Easter Jeep Safari, we recognized the need to bring it into production. The Wrangler and Gladiator Rewind special editions are perfect representations of how we celebrate our heritage while introducing fresh, unexpected ideas that resonate with our community.”
While the production Rewind isn't as extravagant as the concept version, the interior design retains some flair. It features a dot-matrix-style shifter cap design (not shown here) and 8-bit style seat cover patterns.
Jeep stated that orders for the Rewind package can be placed starting in May, costing $1,900 whether it's added to the Wrangler or the Gladiator.
Have a news tip? Reach out to us at tips@thedrive.com!
Other articles
Vasseur: Our goal this year is victories and podiums!
Despite some setbacks in the early races, Frederic Vasseur believes that Ferrari will compete for victories this season…
Red Bull and Honda signed a contract for engine supply.
Red Bull and Honda have signed a contract for the supply of power units for the Red Bull Racing and Racing Bulls teams for the next two years.
Luke Browning: I am ready for Formula 1!
He is now 24 years old, has a contract as a reserve and test driver for Williams, and he believes he is ready for Formula 1...
The 2027 Mercedes EQS is more extravagant in all aspects, yet it is also an improved electric vehicle.
Most people would likely value the quicker charging and enhanced range of the new Merc EQS. But what about the steering yoke and illuminated hood ornament?
The 2027 Mercedes EQS is more extravagant in every aspect, while also being an improved electric vehicle.
Most people would likely value the quicker charging and enhanced range of the new Merc EQS. But what about the steering yoke and illuminated hood ornament?
Nico Rosberg: The main thing is that the fight is interesting!
The 2016 world champion Nico Rosberg spoke about his priorities when evaluating the new regulations...
Le tout nouveau « Rewind » de Jeep ramène les années 1990.
Le dernier package 4x4 en édition spéciale de Jeep s'inspire de la nostalgie synthwave.